by John Design | Uncategorized
Typeface is one of those elements that a lot of people take for granted. So why should you care? It’s not like you’re PRINTING reams of material these days. After all, you’re marketing digitally! This is why fonts are soooo much more important than ever. Today we...
by John Design | Uncategorized
Although the term “show me don’t tell me” often refers to actions, it is also relevant here. When you verbally relay something to a customer or prospect, you have the advantage of using your tone of voice to make sure the meaning is understood. When you are writing...
by John Design | Uncategorized
Everyone knows that words are powerful. Using the right ones evokes emotion and action that can create predictable outcomes. Marketing, social rallies, and political campaigns are all excellent examples of this. And there is no better time than now to get to the...
